The design process, at its best, integrates the aspirations, science , and culture

BLUE CUBE’s branding services topics

• Establishing branding strategies for B2B and B2C organizations
• B2B: (business-to-business), also known as e-Business, is the exchange of products, services, or information between businesses rather than between businesses and consumers.
• B2C: (business-to-customer), delivers its productions directly to the customer.
• Visual Identity corporation according to brand strategy
• Organizational communication design according to brand strategy
• Process and service design according to brand strategy
• Delivery of companie’s brand-analysis-oriented software and comprehensive systems
• Organizational Brand strength assessment
• Organizational Brand health assessment
• Organizational Brand (financial) valuation assessment
• Legal services to register and preserve the brand
• Holding branding workshops with valid ongoing license

Brand and branding Nowadays, branding which is the process of establishing a certain identity for companies and organizations is becoming more important for companies. All the activities and services that an organization does for its customers, causes a certain mental picture for the audience, in time. If the mental picture becomes more desirable and significant than the competitors, it will lead to more additional value for the organization. Thus, of the most important activities in marketing and public relations for the companies are to conduct and organize their mental identity to the significance by the virtue of delivery of services to customers, advertising and designing attractive pavilions.

Thanks to years of successful cooperation with several customers, by investigating the concerns and observing the progress of successful Iranian companies, the BLUECUBECO has reached to the conclusion that many of the companies in the country, despite paying high charges for advertising and exhibitions, because of the lack of a central thought to make a desirable relationship with the customers, cannot reach their sought-after results. The BLUECUBECO, by identification of such difficulties and alongside its customer-oriented notion, can provide you with the services to accretion and making considerable progresses on your customer-oriented activities by the entirely localized project of branding. Our experts who have done the branding process of FATEH SANAT GROUP, ASHI MASHI, MAPNA, KERMAN TABLO, AB HAYAT KERMAN, ECUT, KUHRANG, Fateh sanat kimia, PASCO, PARS TAJHIZKARAN KIMIA, FATEH PROCES TECHNOLOGIES, NITEL PARS, KIMIAGARAN SANAT PARS, ARYA PETRO SANAT, and CONTROL POOYAN companies, can assure you about our dominance on the scientific concepts of branding and its localization process.

To reach the targets, at the first step, our research teams observe and gather the data about behaviors, lifestyles, and the activities of your customers and competitors. Then by recognizing your organization’s strengths and weaknesses, they will provide a correct understanding of your basis and strong points to enter the process of branding. Putting the above activities together, they can determine the strategies, short-term activities and long-term activities which are proper for your branding. Some of the results of such endeavors are as follows:

• Recognition of the strengths and weaknesses of company’s brand in every single group of products from the indoor and outdoor customers’ perspective
• Recognition of brand, brand preference, and loyalty brand awareness
• Recognition of the current brand’s features and those of the competitors from the indoor and outdoor customer’s perspective
• Observation of personnel point of view about the company
• Observation of the mental picture from the customers and staffs’ point of view
• Analysis and investigation of branding process by the indoor and outdoor competitors according to the four marketing elements (product, price, place, promotion) on the basis of customer’s expected mental picture
• Observation and delivery of the diagram of the brand’s position in indoor and outdoor markets
• Observation of customer’s expected mental picture and lifestyle in linkage with the products
• Observation of the desirable identity for indoor and outdoor customers
• Surveying the matching process of the brand and its desirable position
• Determining the long-term and short-term strategies to achieve the desirable position of brand

The entire of the above strategies, firstly, manifest in your visual elements, advertising, pavilions and administrative environments and then the marketing behavior and processes will be redefined and corrected on their basis. The results of the successful Iranian companies which by the model has reached a desirable development can ensure you that investigation, observation, and analysis of the activities alongside a certain identity is an investment for your future; the investment which will lead all your current customer-services and will lead to assess and control the customers for a brighter future.
In conjunction with the above topics, the BLUECUBECO has produced the comprehensive software of brand analysis, brand financial valuation, health and strength assessment, and constituted the independent unit of legal registration and preservation of brands. By such a reliable background, the BLUECUBECO is ready to accompany the industrial and official companies for branding and it should be mentioned that all the justification and explanation meetings about branding and delivery of internal or external companies are for free. In addition, we are ready to hold the branding workshops for the directors and the staff of the company, to introduce the concept of branding and to deliver indoor and outdoor examples to help the company directors to have a simultaneously global and local perspective about branding. For additional information the applicants may contact us through e-mail or phone.
It is noteworthy that our experts are the masters of the trading at the commercial ministry’s education center.
The governmental companies may ask for valid licenses which are supported by programming and budget organization.